Apple vs The Paradox of Choice!

  Peržiūros 2,641,615

Marques Brownlee

Prieš mėn

How Apple kills entire companies with the flip of 1 switch.


The Apple Ecosystem Explained:

MKBHD Merch:

Tech I'm using right now:

Fact sources:

Intro Track: Jordyn Edmonds​​​​​
Playlist of MKBHD Intro music:


Marques Brownlee
Marques Brownlee Prieš mėn
To continue to learn way more about sharks! -->
sreamwalker24 Prieš mėn
I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked
Kaff231 Prieš mėn
Love this video really makes you think about choices we have yet somehow we can be so predictable
T R Prieš mėn
@anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.
Gurjit Singh
Gurjit Singh Prieš mėn
@MKBHD I don’t think so, you ever touched your Camara lens at the end of your every videos ☺️
e3vL1 Prieš mėn
Apple: Earth and Water. A token to Titles submission to the will of Apple Tile: Earth and water...' draws out sword ' Apple: This is blasphemy this is madness
Shirley Standring
Shirley Standring Prieš 4 val
The energetic weasel periodically question because shock conclusively prefer of a lonely insulation. common, pumped relation
Guest Prieš 7 val
“Nothing personal, just business.”
Virru112 Prieš 19 val
Apple are a tech company, they're creating tech. I can't knock their hustle or how great their eco-system is.
Karan Prieš 2 dienas
too real. personally, while I'd have otherwise bought Bose Soundsports if I wanted high-quality audio, I'm now using the AirPods pro - because of spatial audio + Dolby and how it interacts with my mac and iPhone both.
Danny Prieš 2 dienas
At least with Apple you don’t have to pay a monthly fee like with tile
Prasenjit Debroy
Prasenjit Debroy Prieš 2 dienas
12 June 2021
Michael Shishaba
Michael Shishaba Prieš 2 dienas
I think anyone who keeps saying he will no longer receive anymore apple review units need to rewatch the video with some understanding 🤦🏽‍♂️
MattheEliminator Prieš 4 dienas
Me watching this video using duet display because my Mac is to old for sidecar
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
Mark Sutter
Mark Sutter Prieš 4 dienas
Remember Bump? Then we got AirDrop. O
Mark Sutter
Mark Sutter Prieš 4 dienas
And I just found they’re getting rid of Dark Sky, my preferred weather app.
David Cole
David Cole Prieš 5 dienų
I thought you didn’t like iMacs….
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
itsJosii Prieš 5 dienų
you know the messed up thing is i knew about tile and i didn't want anything like it because i said i don't need it but now with airtags its something im thinking about buying
Ahamed Kabeer M
Ahamed Kabeer M Prieš 6 dienų
I like how Marques is straight forwardly criticize apple
Jerod Mclean
Jerod Mclean Prieš 6 dienų
Apple also Put hundreds of employees out of a job due to their decision to ditch Intel for Qualcomm in the IPhone 12 5G modem. I was one of those engineers and still quite salty lol
KMichelle Argus
KMichelle Argus Prieš 6 dienų
Um. I can't speak to this but the apple network and tile network don't have to be mutually exclusive.
KMichelle Argus
KMichelle Argus Prieš 6 dienų
I swear I'm gonna buy like 20 tiles and attach them to everything. I'm not supporting knock offs. Apple is evil. And having go buy separate things to attach it to stuff is ridiculous Air buds STILL look like you shoved cigarettes in your ears and I will never not laugh at that
Koto Prieš 5 dienų
you could always try samsungs smart tags
KG_A10 _
KG_A10 _ Prieš 5 dienų
go ahead and buy 20 tiles, apple always wins.
Angel Kylie
Angel Kylie Prieš 6 dienų
*24.7web thru I.g is genius*
Ben Meddeb
Ben Meddeb Prieš 6 dienų
So you suggest Apple avoid those markets because someone else did it first?! Does that even make sense -_-
Prerit Sharma
Prerit Sharma Prieš 6 dienų
remora is not a symbiotic definitely,cause it can survive without the shark.. a proper symbiotic is a lichen,wherein the moss and fungus can't survive without one another
Prerit Sharma
Prerit Sharma Prieš 6 dienų
The video was amazing though 😂
Asif Almeida
Asif Almeida Prieš 6 dienų
Very interesting video. As a consumer, my question is, if I can get away by using apple's inbuilt tracking app with apple's air tag, why should I download a third party app and buy a third party device? A third party app means one more account and one more password to remember..!!. Where as If I use Air tag, I only need to remember my apple ID and password. I know it is bad for third party businesses but hey if consumers have given much better and simpler options, they will take it right? even if it is cost other businesses to go out of business.
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
calligarus2 Prieš 6 dienų
Apple can target new products (HW and apps) that they know will be popular precisely because of the success of those third party companies. Nothing wrong with that. But knowing full well they will tank entire small companies the minute they introduce their version of the product, a fair approach would be to partner in some way with the companies they’re about to wipe out otherwise. It seems naive but it would be a way for Apple to acknowledge that some of their innovation wouldn’t exist at all if it wasn’t for other startups. But again.... those startups wouldn’t exist if it wasn’t for Apple products in the first place 😅
Γρηγόρης Α
Γρηγόρης Α Prieš 6 dienų
And today they just killed synergy by announcing a new software feature that does exactly that.
jawad shaikh
jawad shaikh Prieš 7 dienų
Zoom was next. Cut to WWDC June 7 2021.
Raven Pickels
Raven Pickels Prieš 8 dienų
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Vape Lord
Vape Lord Prieš 8 dienų
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Chegg Account
Chegg Account Prieš 8 dienų
The alike sociology histochemically delay because kitchen hepatosplenomegaly smile mid a many appliance. aggressive, vigorous oatmeal
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Prieš 3 dienas
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
성수구범 Prieš 9 dienų
The lean waterfall notably happen because lake uniquely lie beyond a funny eye. ugly, quarrelsome custard
Manny N
Manny N Prieš 9 dienų
Man it's pretty damn scary when I don't even know what Watson is or was. Apple literally wiped it off the face of earth.
Johann Holzmann
Johann Holzmann Prieš 10 dienų
And right there you have the reason I will never buy an Apple product! Amazon killed a lot of smaller companies exactly the same way. No, no Apple for me....
Praveen Kumar
Praveen Kumar Prieš 10 dienų
Does Apple having a leverage on their own product is bad? Do we call them a good company if they don't enter new markets or make new products? Leverage exists for everyone. I hope even MKB has leverage in LTlost! We are not sure what we do if were in the position of Apple. It's easy to comment being outside. I doubt whether the same views would be there if MKB or anyone of us owns the company and the product. Tile or any other company would do the same thing what Apple does if they have leverage. It's not about Apple or Tile. It's business and they function the same way to survive.
Mind of Marissa
Mind of Marissa Prieš 10 dienų
But you can’t make the flash light blink
Cattalxya ୨୧
Cattalxya ୨୧ Prieš 10 dienų
This so true
Talavera jr
Talavera jr Prieš 10 dienų
Tiles network won't die off. There are people like me who aren't willing to spend 35$ on a stupidly overpriced apple air tag.
TooCoolFrank Prieš 11 dienų
Flashlight downloads after this 📈📈📈
kbarrs Prieš 11 dienų
Whoa how many Apple devices do you have?
Lisa Resnick
Lisa Resnick Prieš 11 dienų
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Remorseless Winter
Remorseless Winter Prieš 12 dienų
Honestly? Apple announces AirTags and the next day I hear about them. And I use zero Apple products because I just hate how tight their ecosystem is and how overpriced everything is because prestige is apparently more important than functionality. Tiles? Haven't heard of them. Not even once. And I'm old enough and engaged enough with tech.
Xing Shen
Xing Shen Prieš 12 dienų
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Tanmay Sankolli
Tanmay Sankolli Prieš 12 dienų
I appreciate the engineering of Apple, but I just hate the fact that iWatch doesn't work with iPads. I really like iPads but absolutely hate iPhones JUST DO IT APPLE
Helo Joeywala
Helo Joeywala Prieš 12 dienų
yo apple how about you give us strobe light on iphone so i can have a rave in my room and instead of downloading an app, I can do it from the lockscreen, thanks.
Dan I
Dan I Prieš 13 dienų
Marques has more Apple products than I have socks. Anybody see his Find My Device list. Damn.
NomadicCleric Prieš 13 dienų
Apple should have to support a smooth pairing API for any other third party services that want to make a pairable device.
Ali Elreichouni
Ali Elreichouni Prieš 13 dienų
Loved the analogy !!
Alexander Dunlap
Alexander Dunlap Prieš 14 dienų
Literally to literally literally
Monstor Prieš 14 dienų
hey is it possible for unverified content creators to upload on nebula?
Wolf Prieš 14 dienų
Who the fucking would prefer an "tile" over a well shaped AirTag with a fuCKinG Apple Logo on it for "just" 35€. Sns, but just without mentioning that I ONLY have Apple products and they are my first choice, I think the design of the Tile is freackineg ugly. The AirTag is small and has the much more appealing design, which also blends.
Marvin Ince
Marvin Ince Prieš 14 dienų
The supreme attic bareilly mess up because rest rheologically ruin round a lively detail. wanting, quixotic mayonnaise
L Saoudi
L Saoudi Prieš 14 dienų
2:22 bro like how many like can i have one mac book
Deonte Manning
Deonte Manning Prieš 15 dienų
Apple should be allowed to do what they are doing because they built their own platform. Building your business on someone else’s platform is like building your house on sand.
Alexander Windh
Alexander Windh Prieš 15 dienų
I have now used an iPhone 11 and the latest MacBook air. There are things that I like definitely. But I absolutely hate how restricted I feel using their system. Pages. Imessage and sync is great... But the rest is not worth the price tag and the feeling of being owned by the brand. Rather than the user.
TM Prieš 15 dienų
I cannot wait for Apple to come up with a brand new idea that no one has ever done before: a key organizer with a BT tracker built into it. *KeySmart*
Marley Neff
Marley Neff Prieš 16 dienų
Xander Prieš 16 dienų
When he scrolled through all of his devices on find my.....
Kaiyan Leong
Kaiyan Leong Prieš 16 dienų
if it's a free straightforward application that will benefit users (flashlight/spotlight), sure. if it's to steal their partner's ideas to make more money for themselves, then no, that's terrible
+Tec Prieš 16 dienų
So what can we learn from this? Make you product cross platform. That way you're just 50% dead after Apple copies your idea.
Kamugin1 Prieš 16 dienų
I have never bought and will never buy an Apple product, I hate the way they conduct their business and I hate them even more because other companies copy their predatory pratices.
Finnrtbobs Prieš 17 dienų
Mkbhd dumbs down things for the generic brain dead masses again.
Brandon E.
Brandon E. Prieš 17 dienų
The moral of the story is that accessories and functionality/productivity apps for apple products are going to only be profitable for a short time. Get in, get money, get out.
idbw Prieš 17 dienų
You can also choose not to use apple products. I do and I don’t regret it.
DaveMody Prieš 17 dienų
!!!Big Missing FEATURE on AIRTAG!!! You missed one big advantage that the TILE has over the airtag! You can press a button on your tile to find your phone. There is no button on the airtag, so you can't find your iphone from an airtag. Also, why did they not integrate put a small whole through the device for a key ring? The stupid price Apple charges for fobs doubles the price. Tile has a better design form factor, and more choices in form factors.
Oliver Köditz
Oliver Köditz Prieš 18 dienų
2:22 what a flex
steven 15
steven 15 Prieš 18 dienų
its called monopolizing
Young Boys
Young Boys Prieš 19 dienų
I love how he just has the mouse charging UPSIDE DOWN in the background the whole time. LOL
MWB Gaming
MWB Gaming Prieš 19 dienų
In the tile example, apple could be required to allow tile app users to take advantage of the Apple find my network without an Apple ID then both Apple and tiles networks are merged and the end result is an overall larger mesh network But a major problem with 3rd party apps, is they are almost always full of ads and other bullshit that OEM offerings do not include
Radiojct Prieš 19 dienų
Why didn’t Apple acquire Tile?
Shakir Munawar
Shakir Munawar Prieš 19 dienų
Idea! What if Apple could implement an update using Air Tag Feature on "Apple Credit Card" and that could be tracked with "Find My" app ???
Lucas Prieš 19 dienų
Apple should be allowed to do with their own ecosystem as they please. We consumers have the choice to use their products or an alternative or not at all. And that is not a paradox. Everything you can do on Apple devices can be done on different devices as well, sometimes not as good, sometimes as good and sometimes better.
Ap Royal
Ap Royal Prieš 20 dienų
Killing them softly hahaha
Alex J
Alex J Prieš 20 dienų
If other companies do this way, apple definitely sues them until they dying
Alex J
Alex J Prieš 20 dienų
nice content!!!
wrl Prieš 20 dienų
Not much Paradox of Choice in the way they dealt with Flash.
I'd prefer apple to conquer the world instead of China conquering the world🙂🙃;-)
Randell Hendley
Randell Hendley Prieš 20 dienų
It appears that you just made an excellent argument for Apple being a Tech monopoly. Epic games should have played your video right after Tim Cook took the stand.
Andy Zhang
Andy Zhang Prieš 21 dieną
The faithful brake therapeutically collect because fly exemplarily coil over a unwieldy married. unruly, false familiar famous yugoslavian
Wesley Luttrell
Wesley Luttrell Prieš 21 dieną
I like to think this video was created in this way (notice the charging Magic Mouse in the background): MKB, working at his iMac, "Why isn't my mouse working? Oh, battery's dead. Well, I've got some time to kill since I can't use the mouse while its charging ... what should I make a video about?" MKB: "OK, yeah I got it, let's roll"
A A Prieš 21 dieną
They should pay those companies royalties for stealing their ideas.
Tomáš Filip
Tomáš Filip Prieš 21 dieną
Gareth Perch
Gareth Perch Prieš 21 dieną
Apple buying Tile would seem to be a fairer way to go about it, but then they probably wouldn't want them to work with Android. I suppose if Apple had tried and failed to buy Tile, then Tile would have had a stronger legal case against Apple.
Captain Keyes
Captain Keyes Prieš 21 dieną
no offense but he really sounds like he wants to suck apple off and that's really weird for a general tech channel who understands all of apples scams
albert alfred
albert alfred Prieš 21 dieną
Greatest Ever
Greatest Ever Prieš 22 dienas
Welcome to capitalism where your business only exists as long as a billion dollar doesn’t think about taking your market
hi9580 Prieš 22 dienas
Apple can do whatever it needs to do and the competition should just work harder to compete.
ThisWild Adventure
ThisWild Adventure Prieš 22 dienas
Really great video, man. Got a new subscriber.
oregano Prieš 22 dienas
Lmao the magic mouse charging upside down in the background
Hans Dampf
Hans Dampf Prieš 22 dienas
I own and use a Mac and bought myself a Fairphone, because I love the idea behind it. But Google does not help Android users with a Mac. You have to have a Google account and use the Google cloud things if you want to just sync your Mac's contacts to the Android phone. There's a crappy Android file transfer app, but that's it. I propably could buy a third party app for that but that's not how it should work. So I switched back to an iPhone.
Daniel Fregoso
Daniel Fregoso Prieš 22 dienas
Maybe a solution would be heavy and I mean HEAVY patents on tue products... But now then... Their product market would shorten... Damn...
sinoptik Prieš 22 dienas
The real competitor to sidecar is luna display.
Oscar Calles
Oscar Calles Prieš 23 dienas
Arian S
Arian S Prieš 23 dienas
This is a really great lesson for young developers! Cause it's not just apple, all companies do it!
Davekimdong Prieš 23 dienas
Big companies always take advantage of small companies that have good products. They copy and show it as a new invention (they did), sometimes as a new product. The sad thing for me is, when Steve Jobs lived at least, Apple tried to innovate. But now, always have the same technology or make the screen bigger, new color, etc. Is like..."Give a dog a bad name and hang it."
Suman Das
Suman Das Prieš 23 dienas
Nice 👌🏻👍🏻
Sankhadip Mazumder
Sankhadip Mazumder Prieš 23 dienas
Airpods are not the best bcoz of Iphones ... they are just the best . I use an airpod pro with pixel .. it works seemlessly
Elie Prieš 23 dienas
i still love my flashlight app
Redilas Remuiase
Redilas Remuiase Prieš 24 dienas
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unkarted Prieš 24 dienas
**Makes a video slamming big player for bundling their products** **ends video by announcing his own bundle - (seemingly?) without any self-awareness**
W0LFM4N Prieš 24 dienas
I know many people who shame Apple to run their business the way they do while allowing so many other companies sell their data. I’m not here to say Apple is perfect, but I know many of people will hate on Apple so much, they forget about the stuff they give away as well.
Drnknmnky Prieš 24 dienas
but tile works with android so idk thats a thing
DougCube Prieš 24 dienas
Dang, Congress should have Marques testify. And this video should be required-reading for those legislators.
bradd tonski
bradd tonski Prieš 24 dienas
thats my idol MB
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